As part of my second-year mentality group research, I co-developed the brand concept “TECHTOUCH,” aimed at emotionally conscious digital natives who want to keep pace with today’s fast-moving tech world without losing touch with the past. The project blends innovation with personal storytelling, exploring themes like appreciation, emotional intelligence, and mindful digital living. Through interviews, persona work, and visual exploration, we identified a group we called the “Digital Oldies”—people looking to merge their modern, tech-savvy lives with nostalgic values and aesthetics. The magazine’s concept, tone, and layout reflect this duality: future-focused but emotionally rooted.