During my second-year mentality group research, I developed a newsletter catering to the target group “SMART HOME DADs.” The assignment involved field research, including interviews and an analysis of the target group’s habits, lifestyle, and status. Once all the research was done, we had to take our own photographs of the group and develop a persona collage as well as a description fitting the group. The newsletter’s aesthetic worked perfectly for this typical demographic, and the outcome was awarded.