PSYD CAMPAIGN
PSYD CAMPAIGN


PROJECT
PROJECT
UNIVERSITY
UNIVERSITY
PLACE
PLACE
AMFI, AMSTERDAM
AMFI, AMSTERDAM
YEAR
YEAR
2023
2023
For this collaborative team project, I helped direct and style the campaign photo shoot for PSYD, a conceptual fashion brand with a rebellious and expressive edge. We focused on staging different characters wearing pieces from the collection to bring the brand’s bold and nostalgic identity to life. Working in a simple studio setting with cold-toned, slightly surreal edits, we aimed to highlight the dreamlike and psychedelic feel behind PSYD.
For this collaborative team project, I helped direct and style the campaign photo shoot for PSYD, a conceptual fashion brand with a rebellious and expressive edge. We focused on staging different characters wearing pieces from the collection to bring the brand’s bold and nostalgic identity to life. Working in a simple studio setting with cold-toned, slightly surreal edits, we aimed to highlight the dreamlike and psychedelic feel behind PSYD.











